Archive for category logos/identity
Located in a historic building in Downtown Halifax, Clean Temple Wellness Studio offers a nutrition based approach to achieving optimal health during all stages of life. Their services include nutrition & lifestyle consultations, weight-loss, workshops in cleansing, detoxification, digestion & candida elimination.
Pinwheel was tasked with developing the brand identity including logo, cards, brochures, office documents, signage, and the web presence for this new business. The studio is run by Holistic Nutritional Consultant Anne Pryde—who also happens to be my lovely and amazing wife!
The imagery we developed for the Clean Temple logo brings to mind ideas of growth & renewal, health & vibrancy, a supportive community and nature & balance. It was important that the overall presentation of this identity be professional, clean and somewhat medical, while maintaining a welcoming, open and down-to-earth appeal.
At it’s core, this business is all about food. Helping people to make healthier & more informed food choices, alleviating symptoms that are caused by what we eat, sharing a love of cooking & good eating, and supporting the many quality local providers here in Nova Scotia.
This is a great thing. And, I’m excited for a long life of fantastic healthy eating.
A colleague of mine from the Halifax 2011 Canada Games has started a new business as an umbrella for her consulting practice as well as some real estate holdings in Halifax and Ontario. Pinwheel was approached to take on the communication and identity design for the venture.
A full identity project is fantastic to work on, because I’m able to control and maintain consistency in the look & feel throughout all brand materials.
We delivered a full logo package, business card and letterhead designs, presentation templates, and design and development of a website. The big challenge in this project was to clearly present and communicate the two (somewhat unconnected) aspects of this business—the consulting and real estate. The content had to be clearly separated, while unified under a single brand.
The name “Hillwood” is derived from the family name “Hugenholtz” and the tree imagery in the logo was refined from a sketch/idea provided by the client.
A colleague of mine has started a new I.T. support business in Truro, Nova Scotia. Pinwheel facilitated the identity and website design and we’re partnering to provide communication design services to their clients.
Tech Dogs provides a full range of computer support services for business and residential clients. Check the website out at techdogs.ca.
My friend Josh and his partner Jedd bought themselves a fish and chips truck this summer. Everyone’s childhood dream, I know! In exchange for some good eating, I designed a logo & sign for them. Look for Josh & Jedd’s fish & chips on Argyle Street on top of Parade Square in downtown Halifax this summer!
The vinyl decal was produced and applied by Eye Candy Signs, my preferred sign shop in Halifax.
Local crown corporation innovacorp has established a “green team” committee to focus on issues of environmental sustainability. They wanted a look to identify the committee—for use on posters, letterhead and email newsletters.
The typical brand image used by innovacorp is a blue butterfly – so the clear solution was to use a green butterfly in it’s place. This has the desired impact of drawing attention while retaining their existing brand equity.
Innovacorp supplied the “Green is in us” tagline - a clever reference to their existing wordmark.
I’ve recently started volunteering as Creative Director for the All Rights Reserved Literacy Association. All Rights Reserved actively seeks to promote original artists within the community and to participate in literacy initiatives. They publish a literary journal of Poetry and Short Fiction.
Immediately, we’ve implemented an identity/logo redesign and we’ve launched a new website. The site is clean and easy to read and navigate—with an appropriate literary feel and a friendly, inviting impression. The primary focus for now is access to the current issue of the journal and the association’s blog. Look for enhancements and additions in the near future.
I had not updated my business cards since we’ve moved—over a year and a half ago. But I can now say that I’ve kept a new years resolution. I’ve designed and printed new cards.
These are double sided, digital colour, printed locally by Minuteman Press.
A simple and elegant new business card design for Anne Pryde Pottery.
Just completed a round of business cards for SES consulting, an engineering consulting firm in British Columbia. I did their identity/logo design earlier this year and Blue Tree Media recently redesigned their website. These cards will be offset print using a two colour process. Snappy.