Pinwheel was tasked with developing the brand identity including logo, cards, brochures, office documents, signage, and the web presence for this new business. The studio is run by Holistic Nutritional Consultant Anne Pryde—who also happens to be my lovely and amazing wife!

The imagery we developed for the Clean Temple logo brings to mind ideas of growth & renewal, health & vibrancy, a supportive community and nature & balance. It was important that the overall presentation of this identity be professional, clean and somewhat medical, while maintaining a welcoming, open and down-to-earth appeal.

At it’s core, this business is all about food. Helping people to make healthier & more informed food choices, alleviating symptoms that are caused by what we eat, sharing a love of cooking & good eating, and supporting the many quality local providers here in Nova Scotia.

This is a great thing. And, I’m excited for a long life of fantastic healthy eating.

Clean Temple Wellness Studio - business cards

Clean Temple Wellness Studio - rack card

cleantemple.ca

A full identity project is fantastic to work on, because I’m able to control and maintain consistency in the look & feel throughout all brand materials.

We delivered a full logo package, business card and letterhead designs, presentation templates, and design and development of a website. The big challenge in this project was to clearly present and communicate the two (somewhat unconnected)  aspects of this business—the consulting and real estate. The content had to be clearly separated, while unified under a single brand.

The name “Hillwood” is derived from the family name “Hugenholtz” and the tree imagery in the logo was refined from a sketch/idea provided by the client.

Hillwood - Business Cards

Hillwood - Letterhead

hillwood.ca

Tech Dogs provides a full range of computer support services for business and residential clients. Check the website out at techdogs.ca.

The vinyl decal was produced and applied by Eye Candy Signs, my preferred sign shop in Halifax.

Josh and Jedd's fish & chips logo

Josh and Jedd's fish & chips truck

The typical brand image used by innovacorp is a blue butterfly – so the clear solution was to use a green butterfly in it’s place. This has the desired impact of drawing attention while retaining their existing brand equity.

Innovacorp supplied the “Green is in us” tagline - a clever reference to their existing wordmark.

Immediately, we’ve implemented an identity/logo redesign and we’ve launched a new website. The site is clean and easy to read and navigate—with an appropriate literary feel and a friendly, inviting impression. The primary focus for now is access to the current issue of the journal and the association’s blog. Look for enhancements and additions in the near future.

All Rights Reserved Literacy Association website

These are double sided, digital colour, printed locally by Minuteman Press.

Pinwheel Communication Design business cards

Anne ordered new business cards for the upcoming Christmas season. These are single sided, digital colour, printed locally by Minuteman Press. The image is a detail of a large serving bowl.