Archive for category various

Halifax 2011 Canada Games – Commemorative DVD set

One of the final projects I worked on for the Halifax 2011 Canada Games was to design and produce a three disk commemorative DVD set. This included the various promotional videos and commercial spots produced for the Games, video documentation of events & highlights, photo slideshows from the Games, the National Artist Program Gala performance as well as TSN’s coverage of the opening and closing ceremonies.

The DVD set shares it’s title with the upcoming final corporate report: Compete Contribute Celebrate—the three pillars of the Halifax 2011 Canada Games.

Halifax 2011 Canada Games - Commemorative DVD case

Halifax 2011 Canada Games - Commemorative DVD case

 

Halifax 2011 Canada Games - Commemorative DVDs

Halifax 2011 Canada Games - Commemorative DVDs

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Athlete bib designs

Another exciting project for the Halifax 2011 Canada Games was designing the bibs worn by athletes during competiton. There were about twenty variations on this but it was essentially the same design—with modifications on size and style for particular sports.

See a sampling of the design mockups below, and some of my favourite action photos taken during the Games which display the bibs prominently.

Halifax 2011 Canada Games athlete bib designs

Halifax 2011 Canada Games athlete bib designs

Action shots of the athlete bibs for the Halifax 2011 Canada Games

Action shots of the athlete bibs for the Halifax 2011 Canada Games

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Brick vinyl application

Among the many interesting projects that I’ve worked on for the Halifax 2011 Canada Games was building or wall applied artwork.

A unique approach to this a high performance vinyl designed for application on rough textured surfaces. These were applied directly to brick walls on either side of one of the entrances to the Halifax Metro Centre. The vinyl is heat set, and moulds itself to the texture of the wall. It’s a striking effect.

Halifax 2011 Canada Games - vinyl brick application

Halifax 2011 Canada Games - vinyl on brick application and detail.

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Halifax 2011 Canada Games – commemorative gift

The Halifax 2011 Canada Games wanted to produce a unique, custom gift item to present to the Provincial Sport Ministers, and various VIPs for their contribution to the Games.

I designed this in collaboration with local company, Yachtsmith International who fabricated the torch for us. It’s about five inches tall, and sits comfortably on a desk or mantle. As with the torch, I was responsible for concept and technical design, while Yachtsmith took care of the quality fabrication.

There were a little over 100 produced. The wood base is Padauk, and the leaf/wave element is cut from 1/16 inch stainless steel.

Halifax 2011 Canada Games - commemorative gift

Halifax 2011 Canada Games - commemorative gift

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Media backdrop

You’ve seen them a million times, but what you might not know is why they always have that same repeating pattern of logos. There is a functional reason: It’s so that no matter what angle you take a photo from, there will always be a full logo visible in the background. Sneaky.

Here is what I designed for the Halifax 2011 Canada Games, for press conferences during Games time.

Halifax 2011 Canada Games Media Backdrop

Halifax 2011 Canada Games Media Backdrop

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Gamestime billboards, busboards & transit shelter posters.

The Halifax 2011 Canada Games are in full swing and I’ve caught my breath enough to post a few designs that are in market right now. We’ve got a campaign that includes transit shelter posters, busboards, and billboards of various sizes throughout the HRM. The concept mirrors the television spots which are on air now, focusing on the “it” factor—the motivating force—behind the athletes’ drive and success.

 

Halifax 2011 Canada Games Boxing Billboard

Halifax 2011 Canada Games Boxing Billboard

Halifax 2011 Canada Games Judo Busboard

Halifax 2011 Canada Games Judo Busboard

Halifax 2011 Canada Games Freestyle Skiing Transit Shelter Poster

Halifax 2011 Canada Games Freestyle Skiing Transit Shelter Poster

 

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Halifax 2011 Canada Games – medals kiosk

This is an interactive photo kiosk, installed now at the Halifax Airport, which showcases the Halifax 2011 Canada Games medal designs. The medal designs were the result of an open competition which was won by local students, Amber Whyley and Marlon Solis.

The kiosk design includes the freestanding backdrop which features descriptive reading information on the side, as well as the medals podium in front which invites viewers to stand behind the mock podium for a photo op.

Halifax 2011 Canada Games medals kiosk

Halifax 2011 Canada Games medals kiosk

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Anni & Sammi vehicle wrap

Anni & Sammi—mascots for the Halifax 2011 Canada Games—are riding in style with their very own RV to take them from venue to venue during the Games this February.

We designed this vehicle wrap artwork for the RV to mirror the look of their website: annisammi2011.ca which I’ve described in an earlier post.

The vinyl wrap was printed and applied by Atlantic Digital.

Anni & Sammi RV wrap

Anni & Sammi RV wrap

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02.2011 Boutique

This month was the grand opening the the 02.2011 Boutique—the Halifax 2011 Canada Games retail merchandise store. The store is located in Barrington Place shops, which is connected to the busy Scotia Square mall in downtown Halifax by a heavily trafficked pedway.

To support the launch and exposure of the store, we designed unique storefront signage in window decals—distinct from the surrounding shops—and a series floor and mirror decals which leads the consumer to the store from the surrounding and adjacent mall.

The mirror decals feature a variety of Gameswear clothing in dynamic poses with the model’s visible body removed. This invites the viewer to “try on” the clothing by looking in the mirrors. Throughout the mall, there are also floor decals with a series of arrows leading the way to the store.

To top it off, we installed a miniature curling rink decal on the floor of the main pedway with a lure to the store on the other side!

02.2011 Boutique storefront window decals

02.2011 Boutique storefront window decals

02.2011 Boutique mirror decals in Scotia Square mall

02.2011 Boutique mirror decals in Scotia Square mall

02.2011 Boutique mirror decals detail

02.2011 Boutique mirror decals detail

02.2011 Boutique pedway curling decal

02.2011 Boutique pedway curling decal

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