Archive for category various
2011 Canada Games – luggage tags
Posted by Dean Gallant in 2011 Canada Games, recent work, various on December 29th, 2010
Doing design work for the Halifax 2011 Canada Games I’ve been fortunate to experience a very wide and unique array of projects—everything from billboards to baggage tags. And, often it’s the “little things” that I’m excited about.
For these Games, we produced a variety of custom luggage tags for the traveling athletes, contingents and VIPs. Individual tags were designed and produced for each provinces and territory, as well as sport specific tags to identify sport equipment. In all that’s over 100 variations.
These tags had the dual purpose of holding the contact information of the individual owner, and for rapid identification for luggage sorting at the Halifax airport—where the luggage will be diverted directly to the Athletes’ Village or to the sport specific venues as necessary. Also, it’s typically one of many souvenir pieces the Athletes will hold on to.
The tags were produced in a durable plastic with a transparent sleeve on the reverse to slip in the contact info card.
A representaive sample of the Halifax 2011 Canada Games luggage tags
John Andrews album – It’s a Heart
Posted by Dean Gallant in recent work, various on December 29th, 2010
My good friend and ECMA award winner Jonathan Andrews recently produced an album of original country music for his father, John Andrews. This is John (Sr.)’s first album and it turns out he’s a pretty great songwriter!
It’s a Heart is a great, classic sounding album which features many of my favourite local musicians including Phil Sedore, Adam Fine, R.J. Donovan, Gina Burgess, Andrew Sneddon, Becky Siamon, Norma MacDonald & Andy Cull.
Jonathan (Jr.) asked me to help with the album layout and here is a sampling of the result. The cover artwork is by Gerry Squires and the back cover artwork is by Chris Andrews (another of John’s talented sons).
It's a Heart Album cover artwork by Gerry Squires
It's a Heart - back cover artwork by Chris Andrews
It's a Heart - album book interior sample
Holiday billboards
Posted by Dean Gallant in 2011 Canada Games, recent work, various on December 3rd, 2010
Some fun holiday billboards promoting tickets for the Halifax 2011 Canada Games that we designed are now looming over Halifax. These are actually superboards—longer than standard billboards—and some of the largest scale media you’ll find in Atlantic Canada.
The billboards also feature the design for the Games passes (in the lower left). I’ll be sure to post those soon!
Holiday billboard design for the Halifax 2011 Canada Games
Click the photo above to see a higher resolution image and French version of the billboard.
Retail pin booth
Posted by Dean Gallant in 2011 Canada Games, recent work, various on November 28th, 2010
If you’ve ever been to a Canada Games, you’ll know that Pins are a big deal. Each Games will produce dozens of custom pin designs and the individual provinces and participating organizations bring their own pins to the event. People buy, collect and trade them and are generally mad for them.
For the Halifax Games, we produced a “mobile pin unit” — an easily transportable retail booth (the kind you might see at an industry tradeshow) which will move from venue to venue showcasing and selling pins.
This weekend, the booth was set up for a test event in Halifax. The intention of this design is to give the pin program a retail appeal, while maintaining a strong connection to the established Halifax 2011 brand. The background map displays the history of the Canada Games host cities as a fun interactive element.
I’m particularly proud of the bilingual wordmark. Clever, no?
Retail Pin podium, booth and detail.
Volunteer Superheroes
Posted by Dean Gallant in 2011 Canada Games, posters, print ads, recent work, various on October 30th, 2010
This is a recent campaign getting lots of visibility around Halifax, revealing the Volunteer Uniform for the Halifax 2011 Canada Games.
My coworkers at the Games developed and directed the concept, photography was by local photographer Jeff Cooke, and I took care of the layout and produced artwork for billboards, transit shelter posters and various print ads, including a colour double page spread in the Saturday Chronicle Herald!
The ads feature nine current volunteers, with the idea that they are average people who—through volunteering—are transformed into modern-day urban superheroes, with the uniform as their outfit. We produced one group shot and eight individual variations.
Halifax 2011 Volunteer Uniform Billboard
Halifax 2011 Volunteer Uniform Reveal Poster
Halifax 2011 Volunteer Uniform Reveal Poster
I designed a torch!
Posted by Dean Gallant in 2011 Canada Games, recent work, various on May 3rd, 2010
Halifax 2011 Canada Games torch
I’m really proud of this.
I’ve had the opportunity through my employment with the Halifax 2011 Canada Games Host Society to design the 2011 games torch. I’m excited to see the impact and exposure that the torch is going to have over the next year and it’s just a great legacy to have my name attached to.
The major challenge of this design was to represent the four founding cultures of Nova Scotia: Acadian, Gaelic, African Nova Scotian and Mi’kmaq, while maintaining consistency with the 2011 brand. Also, with the recent mass exposure, I have to contend with everyone comparing it to the Vancouver 2010 Olympic torch!
We decided to go with a nautically inspired form, winter colours, and decorative elements of the 2011 Games.
It’s been really interesting to follow a concept from my head, through into engineering and production.
For fabrication, we worked with a local company, Yachtsmith International who normally build custom Yachts. I’m really pleased with the job they’ve done, both in working out the functional logistics, and in the construction and attention to detail. It’s built of fiberglass, with a repurposed/modified martini shaker(!) to contain the fuel and wick for the flame.
There were four torches built, and they will be appearing at community events across Nova Scotia from now until Games-time.
While designing this torch, I made a number of models out of paper and a few people had the same idea that we should encourage people to make their own paper torches. So I developed with a template and we made an instructional video and put it the website.
At least once, I want to see a mass of school kids waving their paper torches and cheering while the torch gets run past them. That would make me really happy.
2011 Canada Games athlete cutouts
Posted by Dean Gallant in 2011 Canada Games, recent work, various on February 19th, 2010
I designed some freestanding athlete cutouts for the Halifax 2011 Canada Games. These were created for the volunteer kick-off and one year to go countdown celebrations over the last week. We produced ten each of the three versions. The gold signs are attached by velcro so they can be easily replaced with current, relevant messaging.
2011 Halifax Canada Games athlete cutouts
Advocate did the printing & production and I think they look great. The cut was achieved with a laser-guided drill over a path I defined (similar to a die cut job). A first for me.
The cutouts were seen all over town, at the World Trade Centre, in the Scotia Square food court, the ferry terminals & malls. And they’ll be used over the next year at our various public events and—of course—during the Games next winter.