You’ve seen them a million times, but what you might not know is why they always have that same repeating pattern of logos. There is a functional reason: It’s so that no matter what angle you take a photo from, there will always be a full logo visible in the background. Sneaky.

Here is what I designed for the Halifax 2011 Canada Games, for press conferences during Games time.

Halifax 2011 Canada Games Media Backdrop

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