New logo design for “Move On Colchester”. A community-based campaign aimed at advancing the wider use of active transportation in the Colchester region. Of the four options I gave them, they chose my preference and I’m very pleased with the final result.

Move On Colchester Logo

Some notes from the design pitch:

• Displaying a range of ages & demographics drives the message of broad community inclusiveness.
• Consistent movement from left to right is symbolic of forward momentum or achieving progress.
• Multiple colours of the individuals gives the impression of multiculturalism, while being non-specific.
• Vivid red is suggestive of movement, passion or a zest for life.