Posts Tagged active
We’ve launched a new website for the Soccer Nova Scotia Training Centre.
This impressive, year-round, world-class, multisport facility opened in October 2011. There are three indoor fields covered in a modern Greenfields V-Shape Synthetic Turf. Check it out!
For the design of this report, we continued a theme of that was established for the membership appreciate day at the Centre—using the idea of sports pennants to portray a feeling of celebration and victory.
The report is light on text and heavy on colourful imagery and photographs. Also, check out the fun infographics featured below.
This is a recent campaign getting lots of visibility around Halifax, revealing the Volunteer Uniform for the Halifax 2011 Canada Games.
My coworkers at the Games developed and directed the concept, photography was by local photographer Jeff Cooke, and I took care of the layout and produced artwork for billboards, transit shelter posters and various print ads, including a colour double page spread in the Saturday Chronicle Herald!
The ads feature nine current volunteers, with the idea that they are average people who—through volunteering—are transformed into modern-day urban superheroes, with the uniform as their outfit. We produced one group shot and eight individual variations.
The Eastern Kings Sports Council is a group of volunteers who are committed to enhancing sport, recreation and physical activity in the region. They came to me for a logo and this is one of the rare occasions when I get it right on the first try. No revisions, they loved it.
The mandate of the Sport Council is “working with communities, groups, schools and individuals in Eastern Kings to encourage participation in and promote the benefit of sport, physical activity and recreation in a supportive environment at all levels.” They wanted a logo which was modern, exciting, and will stand out on clothing.
Here are some notes form the design pitch:
- Vibrant colours suggest fun, movement, health & fitness.
- The abstract image gives a strong impression of motion and can be interpreted as a person running, a ball flying or any kind of activity.
- Representative of sport in general, without being specific.
“Get Active” is a community based physical activity initiative that encourages all citizens in the Fundy Region of Nova Scotia to be more physically active.
They wanted a generic logo that would reproduce well in embroidery that they could then use for individual municipalities by adding place names, i.e. “Get Actve Truro”, “Get Actve Cumberland” etc…
A volunteer logo job for the local cross country ski club in my family’s hometown.
New logo design for “Move On Colchester”. A community-based campaign aimed at advancing the wider use of active transportation in the Colchester region. Of the four options I gave them, they chose my preference and I’m very pleased with the final result.
Some notes from the design pitch:
- Displaying a range of ages & demographics drives the message of broad community inclusiveness.
- Consistent movement from left to right is symbolic of forward momentum or achieving progress.
- Multiple colours of the individuals gives the impression of multiculturalism, while being non-specific.
- Vivid red is suggestive of movement, passion or a zest for life.