Posts Tagged logo
Located in a historic building in Downtown Halifax, Clean Temple Wellness Studio offers a nutrition based approach to achieving optimal health during all stages of life. Their services include nutrition & lifestyle consultations, weight-loss, workshops in cleansing, detoxification, digestion & candida elimination.
Pinwheel was tasked with developing the brand identity including logo, cards, brochures, office documents, signage, and the web presence for this new business. The studio is run by Holistic Nutritional Consultant Anne Pryde—who also happens to be my lovely and amazing wife!
The imagery we developed for the Clean Temple logo brings to mind ideas of growth & renewal, health & vibrancy, a supportive community and nature & balance. It was important that the overall presentation of this identity be professional, clean and somewhat medical, while maintaining a welcoming, open and down-to-earth appeal.
At it’s core, this business is all about food. Helping people to make healthier & more informed food choices, alleviating symptoms that are caused by what we eat, sharing a love of cooking & good eating, and supporting the many quality local providers here in Nova Scotia.
This is a great thing. And, I’m excited for a long life of fantastic healthy eating.
A colleague of mine from the Halifax 2011 Canada Games has started a new business as an umbrella for her consulting practice as well as some real estate holdings in Halifax and Ontario. Pinwheel was approached to take on the communication and identity design for the venture.
A full identity project is fantastic to work on, because I’m able to control and maintain consistency in the look & feel throughout all brand materials.
We delivered a full logo package, business card and letterhead designs, presentation templates, and design and development of a website. The big challenge in this project was to clearly present and communicate the two (somewhat unconnected) aspects of this business—the consulting and real estate. The content had to be clearly separated, while unified under a single brand.
The name “Hillwood” is derived from the family name “Hugenholtz” and the tree imagery in the logo was refined from a sketch/idea provided by the client.
My friend Josh and his partner Jedd bought themselves a fish and chips truck this summer. Everyone’s childhood dream, I know! In exchange for some good eating, I designed a logo & sign for them. Look for Josh & Jedd’s fish & chips on Argyle Street on top of Parade Square in downtown Halifax this summer!
The vinyl decal was produced and applied by Eye Candy Signs, my preferred sign shop in Halifax.
I’ve recently started volunteering as Creative Director for the All Rights Reserved Literacy Association. All Rights Reserved actively seeks to promote original artists within the community and to participate in literacy initiatives. They publish a literary journal of Poetry and Short Fiction.
Immediately, we’ve implemented an identity/logo redesign and we’ve launched a new website. The site is clean and easy to read and navigate—with an appropriate literary feel and a friendly, inviting impression. The primary focus for now is access to the current issue of the journal and the association’s blog. Look for enhancements and additions in the near future.
I had not updated my business cards since we’ve moved—over a year and a half ago. But I can now say that I’ve kept a new years resolution. I’ve designed and printed new cards.
These are double sided, digital colour, printed locally by Minuteman Press.
Here is a recent logo design for Halifax Headshots. This is a new company from Halifax photographer Kate MacLeod focusing on—you guessed it—portraits. We wanted the logo to be clean, professional, timeless and with a corporate appeal. The font used is Perpetua.
Business card & letterhead coming soon!
The Eastern Kings Sports Council is a group of volunteers who are committed to enhancing sport, recreation and physical activity in the region. They came to me for a logo and this is one of the rare occasions when I get it right on the first try. No revisions, they loved it.
The mandate of the Sport Council is “working with communities, groups, schools and individuals in Eastern Kings to encourage participation in and promote the benefit of sport, physical activity and recreation in a supportive environment at all levels.” They wanted a logo which was modern, exciting, and will stand out on clothing.
Here are some notes form the design pitch:
- Vibrant colours suggest fun, movement, health & fitness.
- The abstract image gives a strong impression of motion and can be interpreted as a person running, a ball flying or any kind of activity.
- Representative of sport in general, without being specific.
SES Consulting Inc. is a dynamic Vancouver-based company that focuses on energy efficiency and conservation in commercial buildings by offering a variety of consulting services.
I’ve been working on a new logo/identity for SES Consulting along with Blue Tree Media who are doing the web work. It was a fairly involved design process and SES had a lot of input into this final design. The intention was to create a clean, strong, simple, geometric design with bold, modern colours. We went through many revisions and paid particular attention to the abstract spark symbol which can be interpreted in both senses of a spark of electricity/energy and the spark of an idea.
“Get Active” is a community based physical activity initiative that encourages all citizens in the Fundy Region of Nova Scotia to be more physically active.
They wanted a generic logo that would reproduce well in embroidery that they could then use for individual municipalities by adding place names, i.e. “Get Actve Truro”, “Get Actve Cumberland” etc…