Posts Tagged retail
Osha Mae Soap is one of my oldest clients, and a fantastic local business here in Halifax. They provide handmade artisan soap and aromatherapy products—it’s all my family uses. Products are made with Atlantic seaweed and kelp, indigenous plant herbals, certified organic Nova Scotian oils and therapeutic grade essential oils. You might have seen Osha Mae products at the Halifax Seaport Farmers’ Market, or at retail outlets around Nova Scotia.
I’ve been doing their identity and label design for years, and I’m very pleased to have recently designed and produced a new website, which was launched yesterday. It’s a clean and professional design, with a fully integrated online store and shopping cart system. My first retail website.
Screenshots below, or visit the site and let me know what you think. Smells great, don’t you think?
This month was the grand opening the the 02.2011 Boutique—the Halifax 2011 Canada Games retail merchandise store. The store is located in Barrington Place shops, which is connected to the busy Scotia Square mall in downtown Halifax by a heavily trafficked pedway.
To support the launch and exposure of the store, we designed unique storefront signage in window decals—distinct from the surrounding shops—and a series floor and mirror decals which leads the consumer to the store from the surrounding and adjacent mall.
The mirror decals feature a variety of Gameswear clothing in dynamic poses with the model’s visible body removed. This invites the viewer to “try on” the clothing by looking in the mirrors. Throughout the mall, there are also floor decals with a series of arrows leading the way to the store.
To top it off, we installed a miniature curling rink decal on the floor of the main pedway with a lure to the store on the other side!
If you’ve ever been to a Canada Games, you’ll know that Pins are a big deal. Each Games will produce dozens of custom pin designs and the individual provinces and participating organizations bring their own pins to the event. People buy, collect and trade them and are generally mad for them.
For the Halifax Games, we produced a “mobile pin unit” — an easily transportable retail booth (the kind you might see at an industry tradeshow) which will move from venue to venue showcasing and selling pins.
This weekend, the booth was set up for a test event in Halifax. The intention of this design is to give the pin program a retail appeal, while maintaining a strong connection to the established Halifax 2011 brand. The background map displays the history of the Canada Games host cities as a fun interactive element.
I’m particularly proud of the bilingual wordmark. Clever, no?