Posts Tagged signage
02.2011 Boutique
Posted by Dean Gallant in 2011 Canada Games, recent work, various on December 29th, 2010
This month was the grand opening the the 02.2011 Boutique—the Halifax 2011 Canada Games retail merchandise store. The store is located in Barrington Place shops, which is connected to the busy Scotia Square mall in downtown Halifax by a heavily trafficked pedway.
To support the launch and exposure of the store, we designed unique storefront signage in window decals—distinct from the surrounding shops—and a series floor and mirror decals which leads the consumer to the store from the surrounding and adjacent mall.
The mirror decals feature a variety of Gameswear clothing in dynamic poses with the model’s visible body removed. This invites the viewer to “try on” the clothing by looking in the mirrors. Throughout the mall, there are also floor decals with a series of arrows leading the way to the store.
To top it off, we installed a miniature curling rink decal on the floor of the main pedway with a lure to the store on the other side!
02.2011 Boutique storefront window decals
02.2011 Boutique mirror decals in Scotia Square mall
02.2011 Boutique mirror decals detail
02.2011 Boutique pedway curling decal
Waste diversion signage
Posted by Dean Gallant in 2011 Canada Games, interpretation, recent work on November 28th, 2010
‘Waste diversion’ is the industry term for garbage signs. For the Halifax 2011 Canada Games, we created unique waste diversion signage to be used in all of our venues.
Since the 2011 Games actually take place across the province—and different municipalities have different rules for waste sorting—it was decided to create a generic set of signs (and rules) which work for all municipalities without getting too specific.
I worked with the Environmental Education Officer for the Halifax Regional Municipality on the design and development of the individual icons and the signs as a whole. We put a lot of work into this and a decent amount of testing, so I’m hoping they will be successful! The true test is to see how much compliance we get from the public once they are rolled out.
Waste Diversion signage