This is a recent campaign getting lots of visibility around Halifax, revealing the Volunteer Uniform for the Halifax 2011 Canada Games.
My coworkers at the Games developed and directed the concept, photography was by local photographer Jeff Cooke, and I took care of the layout and produced artwork for billboards, transit shelter posters and various print ads, including a colour double page spread in the Saturday Chronicle Herald!
The ads feature nine current volunteers, with the idea that they are average people who—through volunteering—are transformed into modern-day urban superheroes, with the uniform as their outfit. We produced one group shot and eight individual variations.
Halifax 2011 Volunteer Uniform Billboard
Halifax 2011 Volunteer Uniform Reveal Poster
Halifax 2011 Volunteer Uniform Reveal Poster
